Karibu (welcome) to Asantii

ASANTII is a contemporary Pan-African womenswear fashion brand celebrating African heritage and craftsmanship through modern, effortless apparel and accessories. Proudly and conscientiously designed and made in Africa.

We produce biannual collections, designed by our Pan-African design team – comprised of designers based in twelve countries across the continent, from Lagos to Johannesburg. Each season is inspired by Africa’s authentic cultural heritage, distinct nature, rich textile tradition and unique craftsmanship. This translates into contemporary silhouettes with carefully considered details, made in responsibly sourced materials.

Founded with a strong belief in the potential of African creatives and embracing talent, held under the ethos of PRIDE, WISDOM & GRATITUDE.

ASANTII is a sustainable and socially responsible brand made in Rwanda, with a focus on UBUNTU, or giving back. Each collection is made in materials primarily sourced in Africa, with ongoing and meaningful support for the continent’s fashion, garment and textile industries and its workers front and centre.

Our debut collection, ZALIWA, Swahili for ‘birth’, launched online globally on 28th of July. Retail openings are planned for the 3rd and 16th of September, in Ham Yard Village London and Kigali respectively. With our first flagship store in Sandton City Mall, Johannesburg, scheduled for Autumn 2022.